Being findable, including by machines

Search is splitting in two. There is still the familiar ranked list, and increasingly there is an assistant that reads a handful of pages and answers directly, with the reader never seeing a result at all. Both reward the same underlying things, which is convenient: clear structure, accurate markup, and content that genuinely answers a specific question.

What we do

• Technical audits: indexation, crawlability, Core Web Vitals, and the structured data that determines how machines understand a page.
• Structured data done correctly, which mostly means matching what is actually visible on the page. Schema that describes content a visitor cannot see is a policy violation, and it is a surprisingly common one.
• Content strategy built around questions people actually ask, rather than keyword volume alone.
• Local and NL-market visibility, where the competition is usually thinner and the intent much higher.
• Answer-engine visibility: making sure the AI crawlers can reach you and that what they find is worth quoting.

What shapes the cost

No published price. What moves it: the size of the site, how much is technically broken versus merely unoptimised, whether you need ongoing content or a one-off fix, and how competitive your market actually is. A technical audit on a twenty-page site is a very different job from a content programme in a crowded category.

Tell us what you want to be found for and we will come back with a written scope, a fixed price and a date.

Further reading

• Schema markup: what actually works
• International SEO for European expansion
• Local SEO in the Netherlands
• Consent Mode v2 for EU websites

Frequently asked questions

Do you still take SEO work on its own? Yes, though it is no longer our headline offer. It sits alongside the build work now: most of our SEO effort goes into making sure what we build is findable, and into ongoing content for clients who want it. We are not a retainer-first agency and we will not pretend link building is a science.

How long before it works? SEO compounds, so meaningful movement usually takes three to six months of consistent work. Anyone promising faster is either selling you ads or selling you something that will cost you later.

What is changing with AI search? A growing share of queries now get answered directly, by an assistant reading pages rather than a person clicking one. That rewards clear structure, correct structured data, genuinely useful answers to specific questions, and being crawlable by the AI agents. It punishes thin content written to hit a keyword density. On balance it is good news for anyone who actually knows their subject.

Do you do link building? Not as a product. We will help you earn links by publishing things worth linking to, and we will fix the technical reasons your good content is not ranking. We will not buy links, and if a competitor is outranking you because they did, we will tell you that rather than matching it.