Local SEO in the Netherlands: 2025 Checklist for SMEs

A simple playbook for ranking on Maps and local search in NL.

Winning local search in the Netherlands isn’t mysterious. Get your Google Business Profile right, keep your name‑address‑phone consistent, earn reviews, and publish helpful local content. Then support it with clean on‑page and technical SEO.

Essentials

Optimize your GBP with correct categories, hours, services, and photos. Keep NAP consistent across your site and directories. Ask for reviews regularly and reply to each one. Create pages for each service and city you target.

On‑page and technical

Give every service/location page a unique title and meta description. Add LocalBusiness schema with address and opening hours. Make sure your site is fast on mobile and easy to navigate.

If you want a faster path, we can audit your presence and ship a 90‑day plan that moves the needle.

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