Most e‑commerce SEO wins come from doing the basics well. Get your structure right, make product pages useful, keep the site fast, and add the right schema so search engines understand your catalog.
Site structure
Build a clean taxonomy—categories, subcategories, products—and keep URLs readable. Use breadcrumbs and internal links to connect related items and help users (and crawlers) navigate.
Product pages that earn clicks
Write clear titles and descriptions, add FAQs, surface reviews, and show comparison details. Include rich media but keep images optimized and lazy‑loaded.
Speed and schema
Compress images, ship modern formats, and use a CDN. Add Product, Breadcrumb, and FAQ schema to qualify for rich results.
Measure and iterate
Track revenue by landing page, watch Core Web Vitals, and keep improving internal linking to lift key categories. Small, compounding improvements win the long game.